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The Car Rental Market in Europe: Structure, Benefits, Users, and Practical Considerations
Car rental services form a structured segment of the European mobility market and complement public transport, aviation, and rail networks. The service provides temporary access to vehicles without ownership obligations, which aligns with urbanization, cross-border travel, and regulatory constraints on private car use. In Europe, rental fleets include compact city cars, executive vehicles, vans, and electric models, allowing alignment with different transport scenarios. The industry operates through international brands and regional providers, integrated with airports, railway stations, and digital booking platforms. This infrastructure supports both domestic mobility and international travel within the Schengen Area. Advantages of Using Car Rental Services The primary advantage of car rental lies in flexibility of…