6 Things Data-Based Decision Making Has Shown Us in the Past Decade Image Source The concept of “gut” feeling or intuition permeated our lives long before when our ancestors relied on instincts to hunt for food and stay safe from predators. Today people romanticize intuition to such an extent that they go with their gut feeling even when confronted with evidence pointing to the contrary. But as modernization made the world more complex, making decisions became even more challenging—and relying on instinct is no longer enough. Although intuition can be beneficial in setting you on a particular path, it’s through data that you can understand, verify, and quantify decisions. The…