The term marketing was first used in the early 1970s as a synonym forsalesmanship. The idea behind marketing is to create and develop aculture that encourages a mutual understanding between buyers andsellers, and to create an atmosphere of openness and negotiation in whichgoods can be exchanged. A market culture is any informal or formalsystem enabling many different market participants to provide andreceive – encouraging buyers and sellers to interact and reach agreements.This article focuses on the development of a market culture withinorganisations. Traditional Marketing And How It Is Affected By Digital Media The traditional focus of marketing has been around the product or servicethat is being sold. However, with the…