From June 18 – July 31, shoppers at any Macy’s store can give $3 in store to help provide a book for a child, and in return they will get $10 off a purchase of $30 or more. New Survey: Only 17 Percent of Parents Believe Reading is Top Priority During the Summer; Kids Spend Nearly Triple the Time Playing Video Games or Watching TV Macy’s and Reading Is Fundamental Launch Be Book Smart Campaign June 18 to Support Children’s Literacy WASHINGTON – (June 18, 2014) – Despite research that indicates the importance of summer reading in preventing children from losing literacy skills, only 17 percent of parents say reading is a…