Marketing is one of the most essential components of any thriving organization. Marketing has evolved since the advent of mass media and is now a very critical component of an organisation’s strategy. A good marketing system is any structured approach enabling all stakeholders to provide and receive: enabling sellers and buyers to interact more effectively, making more informed decisions and ultimately reaching agreement. Modern Marketing Marketing has entered an exciting new era with multiple verticals presenting opportunities to businesses of all sizes. Sales, Service, Consumer, and Lifestyle are all experiencing unprecedented growth in recent years. A focus on providing a broader customer base, whilst driving efficiency and reducing cost is…