Imagine it’s 2074. Fifty years from now, where will the proof of your most dedicated supporters’ contributions be? Will it be on a defunct social media platform, a corrupted hard drive, or lost in the digital ether of a long-forgotten website? This simple thought experiment is “The 2074 Test,” a critical benchmark for any organization committed to building an enduring legacy. As Forbes observes, ‘the Internet is moving from being a place where we store things permanently … to one of expressing ourselves in real time’. Moreover, research shows that roughly 11 % of social-shared content is lost within a year and ~27 % within 2.5 years. So, how can…