As the digital space continues to grow, there is a need to ensure that users are safeguarded and protected against fraud and impersonation. According to research, 78% of the total fraud in the UK emanated from online space in 2022.  Social media platforms lead to online fraud, with most crimes occurring in the banking and finance sector. More than half of the crimes start from social media. Therefore, preventive measures should be undertaken to reduce cyber security threats by employing authentication technologies. With the ever-increasing fraudulent activities occurring through telecommunication and online media platforms, all sectors must unite to solve the problem from the source to ensure that sensitive information…