6 Tips for Senior Small Business Owners Building a Marketing Plan Marketing is a vital component of any business plan. It’s also an ever-evolving industry, consistently changing with technological advances and societal progression. It may seem overwhelming at first, but here are a few easy tips to help you kick-start your marketing plan. 1. Start With a DIY Marketing Plan With a little research, you can skip the expensive marketing companies and make a solid marketing plan on your own. A basic marketing plan includes market research, which focuses on understanding your target audience and what the company can offer that competitors cannot. What makes your business stand out? Use…