Guest Post: Greatful Moments welcomes Mark Singleton, Vice President of Sales and Marketing at Rudolph Foods, for this Q&A about PorkRinds.com’s Crunch Time Hero® of the Week campaign. The program celebrates college football players while supporting pediatric brain cancer research and families through the company’s partnership with the Archer Foundation.
Football season brings families together for game days, snacks, and cheering on their favorite teams. But sometimes, a campaign can mean more than what happens on the field. When I learned about PorkRinds.com’s Crunch Time Hero® of the Week program, I wanted to learn more about how the campaign recognizes college football players while also supporting families affected by pediatric brain cancer.
As a family lifestyle site, Greatful Moments enjoys sharing stories about products, people, and programs that give readers something meaningful to discover. I was especially interested in learning how fans can participate and help make a difference through something as simple as sharing a social media post.
We have also been getting to know PorkRinds.com through a product review, which gave us another reason to learn more about the company and its football-season campaign. Along with discovering snack options for game days and family gatherings, I wanted to understand how this program supports a cause that affects children and their families.
I invited Mark Singleton, Vice President of Sales and Marketing at Rudolph Foods, to answer questions about the products, the campaign’s charitable mission, and what fans can look forward to as the football season continues.
Here’s what Mark shared with Greatful Moments. A Q&A with Mark Singleton, Vice President of Sales and Marketing at Rudolph Foods
1. Pork rinds have become a popular snack for everything from game-day gatherings to everyday snacking. What do you think makes PorkRinds.com products stand out from other snack options?
We’re protein-forward, not just crunchy and delicious. A lot of people don’t realize pork rinds are something you can actually build a day around; it’s a snack that supports purposeful eating while also being crave-worthy with fan-favorite flavors and a satisfying crunch.
Today’s shopper is also the most educated we’ve ever seen, so lower sodium, no MSG, and no artificial color aren’t nice-to-haves, they’re non-negotiable. We listen to what consumers want, then we reformulate. We’re not putting another bag on the shelf, we’re elevating what people think a pork rind can be.
2. The Crunch Time Hero® campaign combines college football with a charitable component. What inspired PorkRinds.com to connect the campaign with donations to pediatric brain cancer research and support through the Archer Foundation?
We love supporting our Crunch Time Heroes on the field, but we also wanted a way for fans to extend the impact off the field. When we all rally around something as important as the fight against DIPG, we can all be Crunch Time Heroes®. We raised $25,000 for the cause last year, and we plan to go bigger this year.
3. For someone who has never tried your pork rinds before, what would you recommend as a good place to start? Are there particular flavors or varieties that you think are especially popular with families?
There’s a pork rind for everybody! The most family friendly is our Sea Salt and Cracked Black Pepper. Otherwise, start with our fan favorites: Hot Honey, Sweet BBQ, and Spicy Dill. We’re also rolling out Air-Fried Buffalo Wing, Air-Fried Pizza, and a Pimento Cheese flavor, just in time for football season. The goal is always crave-worthy flavor, while still checking the boxes families care about: low carb, high protein, and a good source of collagen.
4. GreatfulMoments.com readers enjoy finding food products that can fit into family gatherings, holidays, game days, and everyday life. What are some of your favorite ways to serve or enjoy PorkRinds.com products?
There are all kinds of great ways to enjoy pork rinds! From a grab and go snack to a dipper for sauces or crushed on top of a baked dish as a finishing topping, pork rinds are a great way to level up any spread.
We have plenty of great recipes on SouthernRecipeSmallBatch.com. This pork rind walking tacos recipe is always a crowd pleaser.
5. Looking beyond this week’s Crunch Time Hero®, what can fans and customers look forward to from PorkRinds.com as the campaign continues through the football season?
We’re launching our newest lineup just in time for football season: Air-Fried Buffalo Wing, Air-Fried Pizza, and a Pimento Cheese flavor rolling out on PorkRinds.com and store shelves this fall.
The mission has always been simple: get more people, eating more pork rinds, in more places, and prove that bold flavor and better-for-you aren’t opposites.
Also stay tuned to PorkRinds.com and @eatporkrinds on Instagram for our weekly Crunch Time Heroes. Remember, one share of a Crunch Time Hero® post = a $3 donation supporting pediatric brain cancer families through our partnership with the Archer Foundation.
6. Where can fans learn more about PorkRinds.com and Crunch Time Hero® of the Week?
Find your rind and learn more about Crunch Time Hero® of the Week at www.PorkRinds.com. Keep up with all of the Crunch Time Hero action and share the weekly Crunch Time Hero post @eatporkrinds on Instagram. We’re also @eatporkrinds on all other major social media platforms.
I love seeing a campaign that gives football fans another way to come together for a meaningful cause. While players are making big plays on the field, fans have an opportunity to help support families facing the challenges of pediatric brain cancer.
What stood out to me is that fans can participate without having to do something complicated. According to the information Mark shared, each share of an official Crunch Time Hero® post generates a $3 donation supporting pediatric brain cancer families through the company’s partnership with the Archer Foundation.
That is a wonderful reminder that even a small action can contribute to something bigger. Families dealing with a serious childhood illness have enough to manage, and efforts that bring attention and support to their needs matter. The campaign also gives college football fans a reason to follow the weekly announcements, cheer on their favorite players, and share the excitement with friends and family.
If you want to learn more about the campaign, discover the pork rind flavors, or find the weekly Crunch Time Heroes, visit PorkRinds.com and follow @eatporkrinds on social media. Thank you to Mark Singleton and Rudolph Foods for sharing more about the Crunch Time Hero® of the Week program with Greatful Moments.
Grateful, Thankful, and Blessed.
Disclosure: Greatful Moments received PorkRinds.com products for review consideration. This guest Q&A shares information provided by Rudolph Foods.
Grateful. Thankful. Blessed.
GreatfulMoments.com
Thank you,
Glenda, Charlie and David Cates
