Have you ever wondered why you made a particular purchase you didn’t plan on getting beforehand? Many a time you set out with the intention of buying the perfect product, but you often settle for something else at the end. The things are signals and information register in your mind unconsciously. This is a singular fact that department stores and even online marketplaces use as a huge advantage. They know that your mind is registering some basic signs which have an overall influence on your shopping decision and they play on that fact. For the buyer, shopping is not a science based on a predetermined set of rules; it is instead…